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Re: I am making an ad for a virtual magazine. It needs to have a hyperlink to my website, but must be submitted in a TIFF, PDF, JPEG, or EPS file. How can I do this with the Photoshop file I have already made? Please Help!!

  1. Normally the best way to create an add is to to do it and to export it as PDF/X-4.
  2. From Photoshop you can save as PDF, choose either the standard as the printer asks for or save as PDF/X-4.
  3. Never use in any case EPS.
  4. If the add contains vectors and/or fonts PDF is the best file type.
  5. If no text or vectors are used you could use JPG with high compression quality, tiff or (not in your case) psd.

 

Take care that

  1. Your file is not flattened to background, so all layers are alive, otherwise fonts will be rasterized.
  2. You file should have a resolution in minimum between 240 and 300 ppi (not dpi)
  3. With the text: is it pure black or is it 4c-black? K-Black is easier to accomplish in InDesign.
  4. Don't make small elements in 4c.

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